Study
2004 - 2006
Diplom-Kaufmann, main study stage, University of Regensburg
2004 - 2006
Supplementary studies in theology, University of Regensburg
2002 - 2003
MBA, MSU, USA
2000 - 2002
Basic study stage in Business Administration, University of Regensburg
Professional career
2022 - 2023
University of Regensburg - Private Lecturer for Marketing & (Digital) Innovation Management
2021 - 2022
University of Paderborn - Assistant Professorship for Marketing & (Digital) Innovation
2016 - 2021
University of Regensburg - Senior lecturer a.Z.
2018 - 2019
Stanford Graduate School of Business, USA - Visiting Researcher
2011 - 2015
University of Regensburg - Member of the teaching staff, consultant and assistant professor for marketing and innovation management
2010 - 2011
Nestlé, Frankfurt - Head of Innovation Management Coffee Business
2009 - 2010
Nestlé, Frankfurt - Head of Brand Management Nescafé Mixes
2008 - 2009
Nestlé, Frankfurt - Junior Brand Manager Nescafé
2006 - 2008
Hochland - International Brand Manager
2005 - 2006
DANONE, Munich - Assistant and graduate in the brand management of FruchtZwerge and Actimel for the Marketing Directorate Germany and Switzerland
2004 - 2005
University of Regensburg, Marketing Lecturer
2003 - 2004
DaimlerChrysler AG, Stuttgart - Assistant International Brand Management Mercedes-Benz
Current focus of work
- Marketing for innovation (publications in top-tier marketing journals)
- Digital Innovations (Christer Karlsson Award Winner 2020, DFG funding)
- Marketing Intelligence, Market Research & Marketing Analytics ("Best Papers" award of the Academy of Management Conference 2021, American Marketing Association Award Winner 2019)
PD Dr. Herbert Endres
research assistant
- E-mail address: Herbert.Endres(at)ur.de (opens your email program)
Secondary e-mail address: sigm(at)ur.de (opens your email program) - Tel: +49 941 943 5627 (starts a telephone call, if your device allows this)
- Fax: +49 941 943-5622
- Location: Recht und Wirtschaft, RW(S) 2.23
- Important information: Office hours by appointment via email
- Lehrstuhl für Strategisches Industriegütermarketing
Publications (selection of publications, awards and (peer-reviewed) conference papers)
- Helm, Roland and Endres, Herbert (2024) Marketing - strategisch analysieren und marktorientiert umsetzen.
, ISBN 978-3-8252-5866-5, 978-3-8385-5866-0. - Endres, Herbert, Auburger, Julia and Helm, Roland (2024) Industrial Innovation Management in the Age of Digital Transformation: The Risk of too strong Selling Capabilities.
Industrial Marketing Management: 117, P. 371-385.
https://dx.doi.org/10.1016/j.indmarman.2024.01.008 - S?llner, Stefan, Helm, Roland, Klee, Patrick and Endres, Herbert (2024) Industrial service innovation: Exploring the transformation process to digital servitization in industrial goods companies.
Industrial Marketing Management: 117, P. 288-303.
https://dx.doi.org/10.1016/j.indmarman.2024.01.009 - Endres, Herbert, Helm, Roland, Schmitz, Christian and Hofstetter, Christine (2023-01) Do business customers perceive what salespeople believe? Perceptions of salesperson adoption of innovations.
Journal of Product Innovation Management: 40 (1), P. 120-136.
https://dx.doi.org/10.1111/jpim.12645 - Endres, Herbert (2021) Trust in Artificial Intelligence - Analysis in the Context of Ethics, Morality and Law.
- Endres, Herbert, Huesig, Stefan and Pesch, Robin (2022-01) Digital innovation management for entrepreneurial ecosystems: services and functionalities as drivers of innovation management software adoption.
Review of Managerial Science: 16 (1), P. 135-156.
https://dx.doi.org/10.1007/s11846-021-00441-4 - Endres, Herbert, Helm, Roland and Dowling, Michael (2020) Linking the types of market knowledge sourcing with sensing capability and rev-enue growth: Evidence from industrial firms.
Industrial Marketing Management: 90, P. 30-43. - Helm, Roland, Krinner, Stephanie and Endres, Herbert (2020) Exploring the Role of Product Development Capability for Transforming Market-ing Intelligence into Firm Performance.
Journal of Business-to-Business Marketing
https://dx.doi.org/10.1080/1051712X.2020.1713562 - Helm, Roland, Endres, Herbert and Hüsig, Stefan (2019) When and How often to Externally Commercialize Technologies? A Critical Re-view of Outbound Open Innovation.
Review of Managerial Science: 13 (2), P. 327-345.
https://dx.doi.org/10.1007/s11846-017-0248-x - Bauer, Udo, Endres, Herbert, Dowling, Michael and Helm, Roland (2018) Organisational Capabilities for Technology Transfer: A Study of R&D-intensive Firms in Germany.
International Journal of Innovation Management: 22 (4), P. 1850041-1.
https://dx.doi.org/10.1142/S136391961850041X - Falke, Andreas, Schr?der, Nadine and Endres, Herbert (2018) A First Fit Index on Estimation Accuracy in Structural Equation Models.
- Endres, Herbert and Kellner, Ralf (2017) Smart Data Analytics: Wie man schnell und einfach aus Daten wertvolle Erkenntnisse gewinnt!.
- Endres, Herbert and Helm, Roland (2015) Predictive Analytics. Welchen Beitrag k?nnen vorausschauende Analysen bei der Anpassungsf?higkeit von Unternehmen leisten?.
IM+io: Das Magazin für Innovation, Organisation und Management: 30 (4), P. 58-61. - Endres, Herbert, Weber, Kathrin and Helm, Roland (2015) Resilienz-Management in Zeiten von Industrie 4.0.
IM+io: Das Magazin für Innovation, Organisation und Management: 30 (3), P. 28-31. - Helm, Roland, Hegenbart, Thomas and Endres, Herbert (2013) Explaining Customer Reactions to Real Stockouts.
Review of Managerial Science: 7 (3), P. 223-246.
Publication
We can send you a comprehensive list of all of PD Dr Herbert Endres (external link, opens in a new window)' research projects (external link, opens in a new window) on request.