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University of Regensburg
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Legal information about the decorative image: MCS, Benedikt Helmhagen

Teaching

Training objectives

Ability to critically scrutinise the broad knowledge acquired and apply it in a holistic, problem-solving manner

Ability to solve problems in the company in an innovative, analytical and structured way on this basis

Training of managers for industrial goods companies who think in terms of long-term (international) market requirements

The programme offered by the chair is thus both practice- and research-oriented, as knowledge of fundamental interrelationships as well as methods and techniques is first imparted and then their application to concrete problems is applied or discussed.

Contact for enquiries

We are happy to answer any questions about teaching or enquiries of any kind (recognition, applications, etc.).

Please send them to sigm​(at)​ur.de (opens your email program) for processing.

Courses offered in the Bachelor's programme

 

Winter semester

 

Marketing (6 ETCS)

Special marketing trends (3 ETCS)

Summer semester

 

Strategic Business Marketing (6 ETCS)

International Marketing (3 ETCS)

Bachelor's theses

 

Further information on bachelor's theses at the Chair of Strategic Industrial Goods Marketing can be found here.

Courses offered in the Master's programme

 

Rolling offer (3-semester rotation)

Product-, Price- and Servicemanagement in Industrial Markets (6 ETCS)

Industrial Sales Management (6 ETCS)

Customer Behaviour: Theories and Empirical Analyses (6 ETCS)

Winter semester

Special marketing trends (3 ETCS)

 

Summer semester

International marketing trends (3 ETCS)

 

Irregular offer

Colloquium on Strategic Industrial Goods Marketing (6 ETCS)

BVU course International Marketing (external link, opens in a new window)

The course "International Marketing" of the Bavarian Virtual University (BVU) is recognised as a Master's constrained elective until further notice in the specialisation module groups

  • PO 2015: Specialisation module group "Marketing" in the subject area Strategy Market Development
  • PO 2021: specialisation module group "Marketing Management and Innovation" in the subject area "Marketing Management and Innovation"

Requirements for the ability to be included as a constrained elective is the successful passing of the examination, which is graded with 6 ETCS. The examination takes the form of a report(eight-page essay).

Please note:

If you decide to take the BVU course as a constrained elective, it is no longer possible to take the "combined module" consisting of the courses "Special Marketing Trends" ( ETCS) and "International Marketing" (3ETCS) in the specialisation module group.

Master's theses

Further information on Master's theses at the Chair of Strategic Industrial Goods Marketing can be found here.

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