Chair of Strategic Industrial Goods Marketing

Welcome to the homepage of the Chair of Business Administration, in particular Strategic Industrial Goods Marketing

The chair under the direction of Prof. Dr. Roland Helm deals with the questions of how to analyse and strategically plan business areas in B2B markets, how to design the relevant services and how to sell them in various, often international markets so that the associated corporate goals can be achieved.

This includes the sales-orientated development and design of complex products and service systems as well as complete systems, particularly in combination with related services. Also of interest are aspects of organisation and processes and the extent to which inter-company cooperation, joint ventures and spin-offs can be used in the development and sale of these services.

All of these issues outlined above play a significant role in the current topics of the (Industrial) Internet of Things (IoT), Industry 4.0 and digital servitisation, as well as in the associated business models.